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Wednesday, July 24, 2024

New association launches to promote plant-based foods in Finland

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Founded last month, Plant Based Food Finland (Pro Vege in Finnish) is a collaboration between major grocery chains such as Lidl, Kesko and SOK, vegan dairy producers such as Oatly and Porlammi Dairy, non-profit organizations such as WWF, and brings together various organizations. other companies and organizations.

The overall aim of the association is to increase the share of plant-based foods in the Finnish food system.” says Niklas Kaskeala from Oatly, who is also Chairman of Plant Based Food Finland. The way to achieve this is to make plant-based foods appealing to as many people as possible. “The association works to understand the interconnections between food systems, climate change, biodiversity, culinary traditions, and public health.

Some of the main routes to achieving this, according to Casqueara, include participating in strategic activities targeted at key policy makers, organizing joint events and seminars, commissioning and conducting research and research, This is done through activities such as communication, consulting, and campaign implementation to promote the plant. base nutrition.

Education about plant-based nutrition is a particularly important aspect of Plant-Based Food Finland’s mission and “one of the priorities outlined in the association’s constitution,” Kaskeala said.

Collaboration across industries

Cooperation is an important part of the association’s goals. For example, we plan to collaborate with similar organizations based in other European countries. “The association seeks to actively cooperate with other similar organizations, in particular with other Nordic countries and with other organizations in Europe.

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